Business to Consumer (B2C):
In B2C E-Commerce, commercial transactions take place between business firms and their consumers. It is the direct trade between companies and endconsumers via the Internet. B2C companies sell goods, information or services to customers through online in a more personalized dynamic environment and is considered as real competitor for a traditional storekeeper. An example of B2C transaction is a book company selling books to customers. This mode is intended to benefit the consumer and can say B2C ECommerce works as ’retail store’ over Internet.