Swaroopam was a political center of the 12 century Kerala. It maintained a small army. They were called Ayirathavar, Pathinayirathavar, Padamalanayar and so on. Swaroopams had household deities.
There was something called ‘ariyittuvazhcha’. The eldest member of the family became the Moopan with elaborate rituals. The elevation to this status is called ariyittuvazhcha. It was also called ‘Hiranyagarbham’. During this time the rulers took some fancy titles. SwaroopamlTilid their own land. Their main income was from land. They also had political power over areas under their jurisdiction.