Sarthaks Test
0 votes
96 views
in Entrepreneurship by (15 points)
edited by

Critically examine the distinction between marketing strategies and marketing tactics

Please log in or register to answer this question.

1 Answer

0 votes
by (11.4k points)

Marketing strategy defines priority markets, audiences and products. This is where Segmentation, Targeting and Positioning fits. Tactics will involve devising the best way to communicate these to audiences but typically won't involve a strategic review of which are the best audiences or product/market fit.

Related questions

Welcome to Sarthaks eConnect: A unique platform where students can interact with teachers/experts/students to get solutions to their queries. Students (upto class 10+2) preparing for All Government Exams, CBSE Board Exam, ICSE Board Exam, State Board Exam, JEE (Mains+Advance) and NEET can ask questions from any subject and get quick answers by subject teachers/ experts/mentors/students.

Categories

...