The importance of consumers’ protection from the point of view of the consumers can be made clear with the help of the following points:
i. Consumers’ Ignorance: Generally, the consumers are not aware of their rights. It is only because of this ignorance that they cannot raise their voice against their exploitation rampart in the market. They bear this exploitation ungrudgingly thinking it as a part of the market. Hence, they remain inactive in this respect. Therefore, it has become necessary in public interest that they should be educated about their rights so that they become activated.
ii. Unorganised Consumers: Consumers are unorganised and this fact alone highlights the importance of consumers’ protection. A single consumer raising his voice against exploitation is not as effective as the voice of an organised consumers’ body can be. So far the consumers have not shown such an attitude that they should raise their voice in an organised manner. Consumers’ protection encourages the consumers to organise themselves.
iii. Widespread Exploitation of Consumers: These days consumers are being exploited on a large scale. Following are some of the examples of their exploitation:
a. Adulteration in consumers’ products.
b. Inferior quality of goods and services.
c. Misleading advertisement.
Consumers’ protection is absolutely necessary in order to get rid of such exploitation.
