Entrepreneurial Motivation:
The entrepreneurial motivation may be defined as the process that activates and motivates the entrepreneur to exert higher level of efforts for the achievement of organisational goals.
1. Need for Achievement (N-Ach.):
Need for achievement implies a desire to accomplish something difficult. They are intrinsically motivated. They prefer work that has a moderate chance for success (about 50/50) and tend to avoid situations that are low-risk and those that are high-risk.
2. Need for Power (N-Pow):
Need for Power is the concern for influencing people or the behaviour of others for moving in the chosen direction and attaining the envisioned objectives.
3. Need for Affiliation (N-A.):
The need for affiliation is characterised by a desire to belong, and enjoyment of teamwork, a concern about interpersonal relationships, etc.
4. Need for Autonomy (N-Aut.):
The need for autonomy is a desire for independence and being responsible and accountable to oneself rather than some external authority for performance.
