Two important features of capitalist society are materialization and consumerism. As capitalism grew, markets began to spread all over the world. Markets came in all aspects of human life. With this, the process of materialization also started. Materialization takes place when things not available in the market until then become available. It is a process by which non-goods are changed into goods and made part of the economy.
For example, drinking water was not an item for sale. Nobody bought and sold water. When drinking water is bottled and sold – in the market, it becomes ‘goods’ for sale. Materialization takes place. Like that, labour, and skill have been materialized.