Consumerism is a special feature of capitalism. This is becoming more and more significant. Consumerism has symbolic meanings. This, and not economic reasons, makes the importance of consumerism greater.
In the modern society, consumerism creates social differences. When a consumer buys some things and shows them o he is showing his social and economic status or his cultural concerns. Companies, which want to sell their products, attract customers by presenting them as symbols of status and culture. In the advertisements, we see on television, in the media and even on the advertising boards, these techniques for sale are used.