With the purpose of increasing productivity and competence among the workers, a company deliberately tries to bring a special culture and this. is called corporate culture. The activities of the company, its rules, and conventions are part of this culture. It is believed that an energetic corporate culture will increase the efficiency and loyalty of the workers and it enhances their sincerity and dedication . and cooperation. The behavior of the workers, their style of work, manner of dress, working hours, promotion, product package, etc. are part of the corporate culture.
The spread of the TNCs, the revolutionary progress in communication, job opportunities, etc. created a class of professionals in the Indian metropolises. They worked mainly in software companies, international banks, chartered accountancy. institutions, share market, travel, designing, entertainment, and media. Their working hours were such that they had a lot of pressure and tension. But they were paid big salaries. They were also big consumers.
