(a) Super Markets / Super Bazaar:
Supermarket is a large scale retail organisation selling a wide variety of consumer goods. The important feature of the supermarket is the absence of a salesman to help consumers in selecting goods. Hence the supermarket is also called ‘ Self Service Store’.
(b) Features of Super Market
1. They are located in the center of the town.
2. They sell goods on a cash basis only.
3. They deal with a wide variety of goods.
4. There is no salesman to help consumers.
Advantages
1. Consumers can purchase everything from supermarket
2. There is no bad debt as sales are on a cash basis only.
3. They are located in the centre of the town.
4. It attracts a large number of consumers.
5. Consumers can select goods according to their tastes and preferences.
6. A variety of goods is available in a supermarket.
Disadvantages
1. Large premises at a central location are not available easily.
2. It lacks personal advice of salesman
3. They do not provide credit facilities to customers.
4. The employees in a supermarket do not take initiative to increase sales.
5. It requires a huge capital investment.
6. It is not suitable for products which require personal selling.
7. There is no personal contact with consumers.
