Priceless international plc, a Kenyan Corporation, has invented “ Mbwanitizi” a treadmill that is designed to exercise overweight dogs. The ‘Mbwanitiz’ dog exercise machine is aimed at dog owners who are too idle or too busy to give their dog a decent walk. It is also thought likely to appeal to veterinary surgeons, who might use the treadmill in treatment courses for obese dogs.
<!--[if !supportLists]-->a) <!--[endif]-->Comment on the choice of brand name. [2 Marks]
<!--[if !supportLists]-->b) <!--[endif]-->With the aid of a diagram, advice Priceless plc.’s management on the diffusion process. [8 Marks]
<!--[if !supportLists]-->c) <!--[endif]-->By analyzing Mbwanitizi’s characteristics, comment on its expected rate of diffusion. [4 Marks]
<!--[if !supportLists]-->d) <!--[endif]-->Explain the strategic options Priceless may pursue as they introduce this innovation. [6 Marks]
