Cricket became a marketable game which could generate huge revenues. Cricket boards became richer by selling television rights to television companies. The TV channels made money by selling advertising slots. For companies, cricket provided opportunity to advertise their products and services to a large and captive audience. Cricketers became celebrities because of continuous television coverage. Apart from getting better pay from their cricket boards, the cricketers also began to earn huge sums of money by appearing in commercials. Television coverage resulted in expansion of audience base for the game. People from small towns and villages could see and experience the joy of cricket. Many children from the small towns could dream of becoming cricketers, by emulating their idols.