Since my friend eats junk food, it will have some reinforcing value to him/her. In order to bring about a change in his/her attitude towards food, following techniques could be used: First of all what needs to be targeted is ‘the way he/she thinks about junk food, i.e., the cognitive aspect of his/her positive attitude towards junk food. The modification in his/ her attitude can be achieved through using rational as well as emotional appeal and, if required, help of a dietician whose credibility in this area is very high will be of great use. Attitude changes may be brought about by:
1. Encouraging him/her to read about what is required for a healthy development, e.g., minerals etc. which are not found in junk food.
2. Showing him/her the negative consequences of eating junk food like obesity, other healthrelated problems by exposing him/her to real life examples.
3. Request people around him/her like family-members, elders and teachers whom he/ she likes. If they provide a role model, i.e., not to consume junk food then he/she will imitate their behaviour.
4. Giving his/her choice and space to decide what is right for him/her considering both the aspects of the food and asking him/her to focus and think about the future problems associated with his/her liking.
All these things can bring about cognitive dissonance which might ultimately bring about the attitude change.