Soap molecule has two ends. One end is hydrophilic and another end is hydrophobic. When soap is dissolved in water and clothes are put in the soapy solution, soap moleucles converge in a typical fashion to make a structure, called miceele. The hydrophobic ends of different molecules surroound a particle of grease and make the micelle, which is a spherical structure. In this, the hydrophilic end is outside the sphere and hydrophobic end is towards the centre of the sphere. This is why micelle formation takes place when soap is added to water.
Since ethanol is not as polar as soap, so micelles will not be formed in other solvents such as ethanol.