The prospectus is a document issued by the company that offers the investment. This document provides you with basic information about the investment, such as background information about the company issuing it.
The features and characteristics of the prospectus are:
`(i)` It is a document issued as a prospectus;
`(ii)` It is an invitation to the member of the public;
`(iii)` The public is invited to subscribe to the shares or debentures of the company;
`(iv)` It includes any notice, circular, advertisement inviting deposits from the public;
`(v)` It is a document by which the company procures its share capital needed to carry on its activities.
Importance of Prospectus:
`1.`A prospectus keeps the focus entirely on your business. The key is to fill it with informative content, including attractive images of your nursery. They allow you to paint a picture for prospective parents before they even pay you a visit.
`2.`They’re easy to distribute. Whether it’s in the local community, by post, via email or on your website, parents can access your prospectus at any point to find the information they need.
`3.`Prospectuses a portable marketing tool. When handed out, prospectuses often make it to the cars of parents or even to their houses meaning that they have the opportunity to pick it up and read it at any point.
