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Itinerant traders have been an integral part of internal trade in India. Analyse the reason for their survival in spite of competition from larger-scale retailers.

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Itinerant traders have survived in India in spite of competition from large -scale retailers due to the following reasons :
(i) Itinerants traders do not need much capital investment. The cost of running the business is negligible .As a result , their prices are not high due to cost of capital .
(ii) There is personal contact between the consumers and itinerants traders because they provide goods at the doorsteps of consumers. People find it convenient to buy from them.
The buyers have freedom to inspect the goods before purchasing . They do not have fixed prices. Prices are fixed according to bargaining between them.
(iv) Itinerant traders do not spend money on window -dressing, interior decoration and advertising, etc. Hence, prices of the products is lessert than that in larger-scale retail shop.

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