Yes, I do agree with this statement. The following facts clarify it:
(i) Encourages Sale of Inferior Products: Every manufacturer projects his product as superior one in the
advertisement. Therefore, the buyer is unable to decide as to which product is really good. Consequently, it is
difficult to get good quality product even after paying a handsome price for it. If a seller gets good price for
some inferior product, it becomes a habit with him. It affects other sellers also. Therefore, it is said that
advertisement encourages the sale of inferior products.
(ii) Confuses the Buyers: Many a time distorted version of reality is shown in the advertising. Believing in
advertising, consumers buy the product. On its use, he feels cheated. He comes to realise later that the
information given in the advertisement was something else whereas the actual product was quite different
from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said
that advertising confuses rather than helps.
