Importance of co-ordinating are as follows :
1. Integrated group efforts : The specialisation and the corresponding division of work into small parts disintegrate the efforts of all individuals. Co-ordination is concerned with integrated group efforts. Team work under the guidance, direction and motivation of the manager encourages the subordinates to work sincerely and give better performance to achieve organisational goals. Co-ordination helps to reduce the conflicts between the employees and increase their team spirit.
2. Creative force : Group or combined efforts of all the employees in an organisation helps to co-ordinate with each other and forms a creative force to achieve the desired goals.
3. Unity of direction : In the modern age of large scale business, various types of activities are performed by different groups and sub-groups. Co-ordinating function gives direction to bring together these activities to achieve common goals and objectives of the organisation.
4. Facilitates motivation : In the proces of co-ordination the superiors motivate their subordinates by providing them with monetary and other incentives. The subordinates get encouraged and put in better performance.
5. Optimum utilisation of resources : Proper and effective co-ordination helps to bring together all the resources of the organisation. Co-ordination also helps to avoid wastage of resources due to duplication, overlapping, confusion or misuse by certain employees working in different departments.
6. Achievement of objectives : Proper coordination helps to reduce wastages, delays and other problems of the organisation to a great extent. It develops team spirit among the subordinates and brings out harmony and integration in their activities. This ensures smooth working of the organisation in the process of achievement of objectives.
7. Improve relations : Co-ordination brings employees nearer to each other and develops good relations among the employees working at different levels of management. Proper co-ordination always helps employees to improve and develop the relations among the employees working in different departments of the organisation.
8. Higher efficiency : Co-ordination facilitates the optimum use of physical and human resources. This may lead to higher returns at lesser cost, thereby showing higher efficiency. Co-ordination ultimately leads to balanced development of the organisation.
9. Improves goodwill : A well co-ordinated organisation improves efficiency and quality of work. As a result, organisation achieves its goals faster, renders satisfactory services to clients and earns a name and goodwill in the corporate world.
10. Specialisation : In every business organisation all departments are headed by qualified and specialised professionals in their respective field. Proper and efficient co-ordination among these professionals helps top management to achieve organisational goals (targets) as planned by the top management.
