(a) Colonial administrators found 'vernacular' novels a valuable source of information on native life and customs. Such information was useful for them in governing Indian society, with its large variety of communities and castes.
(b) As outsiders, the British knew'little about life inside Indian households. The new novels in Indian languages often had descriptions of domestic life.
(c) They presented how people dressed, their forms of religious worship, their beliefs and practices, etc.