Question

‘Safe Wheelers’ is an upcoming cab service. The promoters knew that they are entering a highly competitive market. They gathered information on existing cab services and changing customer preferences and incorporated those observations into their operations. In order to reach the customers promptly, they developed an ‘app’ to book, track and trace the cabs 24×7. To create an environment of trust all drivers were grouped into two shifts: 6 a.m. – 6 p.m. for female drivers and 6 p.m. – 6 a.m. for male drivers. GPS systems were installed in all cabs to monitor their movements. The fare payment was either by an e-wallet or through the ‘Safe Wheelers’ Smart Card. As soon as the services were launched, they were a grand success. Identify and explain the concept that helped the company to succeed.

Answer 1

Environment Scanning

Careful monitoring of an organization’s internal and external environment for detecting early signs of opportunities and threats that may influence its current and future plans.

Detailed Answer :

Image building : ‘Safe Wheelers’ cab service is sensitive to the external environment, it has developed an App to book, track and trace the cabs 24 × 7. Also drivers were grouped into two shifts. This would build the image or reputation of the firm in the eyes of the general public.