BASIS OF DIFFERENCE |
DEPARTMENTAL STORES |
MULTIPLE STORES |
Location |
Centrally Located to attract large number of customers. |
Established at number of places |
Range of Products |
Different types of products are sold under one roof. |
Specific Range of products are sold. |
Services offered |
Departmental stores lay great emphasis on providing maximum service to their customers |
Multiple stores provide very limited service confined to guarantees and repairs if the sold out turn out to be defective. |
OR
Advantages of retailing through departmental stores:-
(i) Attract large number of customers: These stores are usually located at central places, they attract a large number of customers during the best part of the day.
(ii) Economy of large- scale operations: As these stores are organised at a very large scale, the benefits of large scale operations, particularly, in respect of purchase of goods are available to them.