Kavya limited is a manufacturer/dealer of variety of FMCG products such as chips, biscuits, namkeens, sweets and juices. Owing to lower sales volume and rise in competitors, the company has failed to generate sufficient profits over the last two financial years.
The top management of the company questions Mr.Siddharth Mehta, the Marketing Manager of the company, about the prevailing situation and asks for the possible solutions.
As immediate measures, Mr. Mehta suggested the following for increasing sales of the product line:
(i) 30% extra Namkeen in a pack of 1 kg.
(ii) On return of the wrapper, a customer gets a sum of money off on the purchase of the same product.
(iii) A packet of juice free with a box of sweets.
(iv) Scratch a card and get a silver coin with a purchase of chips.
Identify the promotional tools and the techniques suggested by Mr. Mehta to the top management in order to the increase sales volume of the product line.
