Use app×
Join Bloom Tuition
One on One Online Tuition
JEE MAIN 2025 Foundation Course
NEET 2025 Foundation Course
CLASS 12 FOUNDATION COURSE
CLASS 10 FOUNDATION COURSE
CLASS 9 FOUNDATION COURSE
CLASS 8 FOUNDATION COURSE
0 votes
1.0k views
in Business Studies by (145 points)

Please log in or register to answer this question.

1 Answer

0 votes
by (83.9k points)

Yes, packaging has acquired great significance in the marketing of goods.

Its functions can be understood as:

(a) Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effects, etc. This kind of protection is required during storing, distribution and transportation of the product.

(b) Product Identification: Packaging greatly helps in identification of product among several other products. Colour of packaging, style, shape of packaging, etc., helps the customers to recognise the products.

(c) Facilitating use of the Product: The size, shape of the package should be such that it should be convenient to open, handle, and use for the consumers. For example, new bottles of shampoo, pet bottles of cold drink tubes of toothpaste etc.

Welcome to Sarthaks eConnect: A unique platform where students can interact with teachers/experts/students to get solutions to their queries. Students (upto class 10+2) preparing for All Government Exams, CBSE Board Exam, ICSE Board Exam, State Board Exam, JEE (Mains+Advance) and NEET can ask questions from any subject and get quick answers by subject teachers/ experts/mentors/students.

Categories

...