(i) Advertisements play a very vital role in the marketing of any product. One way in which new consumers are created is through advertisements.
(ii) Advertisements make products appear desirable and necessary.
(iii) They try to shape the minds of the people and create new, needs.
(iv) Today, we live in a world where advertisements surround us. They appear in the newspaper, magazines, hoarding, street wall and television screens.
(v) From the very beginning of the industrial age: advertisement have played a part in expanding the markets for products and in shaping a new consumer culture.
