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“Who says what in which channel to whom with what effect.” This is the Lasswell model of communication. How many elements are there in the above model of communication?
1. Three
2. Four
3. Five
4. Six

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Correct Answer - Option 3 : Five

Lasswell model of communication:

  • Lasswell's model of communication (also known as Lasswell's communication model) describes an act of communication by defining who said it, what was said, in what channel it was said, to whom it was said, and with what effect it was said.
  • It is regarded by many communication and public relations scholars as "one of the earliest and most influential communication models." 
  • The model was developed by American political scientist and communication theorist Harold Lasswell in 1948 while he was a professor at Yale Law School. 
  • The model organizes the "scientific study of the process of communication".
  • The main focus of the model is broken down by each element of communication: "'who' refers to the communicator who formulates the message; 'what' is the content of the message; 'channel' indicates the medium of transmission; 'whom' describes either an individual recipient or the audience of mass communication; 'effect' is the outcome of the message..."
  • The elements include Communicator, Message, Medium, Audience, and Effect.

Question

Element

Analysis

Who?

Communicator

Control Analysis

Says What?

Message

Content Analysis

In Which Channel?

Medium

Media Analysis

To Whom?

Audience

Audience Analysis

With What Effect?

Effect

Effects Analysis

Hence, there are Five elements in Lasswell's model of communication.

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