Correct Answer - Option 3 : 10% loss
Given-
Initially SP = Rs 770
Final SP = 630
Concept Used-
Profit% = (SP - CP)/CP × 100 [where CP = Cost Price and SP = Selling Price]
Loss% = (CP - SP)/CP × 100 [where CP = Cost Price and SP = Selling Price]
Calculation-
Gain = 1/10 × 100
⇒ 10%
According to Question-
CP(1 + 10%) = 770
⇒ CP = 700
Now Loss% on selling the article at Rs 630 = (700 - 630)/700 × 100
⇒ 7/70 × 100
⇒ 10%
∴ His loss% would have been 10%.