Targeted advertising is a way of placing ads based on demographics, on the consumers' previous buying history or on behavior. Many types of targeted advertising are used online, but advertisers use in other media as well. Examples of targeted advertising include having consumers choose which ads to view and placing ads on social networking sites and even billboards that vary depending on who is viewing them.
Assuming the above information is accurate, choose the most appropriate statement.
1. Targeted advertising is ethical.
2. Targeted advertising is unethical.
3.
If you update your status from “single” to “engaged,” you may start seeing ads for local jewelers and wedding dresses on your Facebook page, which is an example of targeted advertising.
4. Both option 2 and option 3 are accurate.