Question

_______ influences mostly on any individuals needs, wants and behaviour.
1. Product
2. Gender
3. Culture
4. Marketing

Answer 1

Correct Answer - Option 3 : Culture

The correct answer is Culture.

• Culture mostly influences the needs and behavior of an individual.
• Social factors represent an important set of influences on consumer behavior.
  • These are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family.

• Culture exerts a strong influence on an individual's needs and wants because it is through a culture that we learn how to live, what to value and how to conduct ourselves in society.
  • An individual decides to behave in a certain manner because of their culture.
  • Throughout the process, the consumer is under influence of their culture as their friends, family, society, and internal conditioning influence them.
• For a marketer, it is very crucial to take all these things into consideration while analyzing or observing a consumer’s behavior as they play a vital role in his behavior, perception and expectations.