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Customer expect almost all retailers to provide certain services. Which of the following is NOT one of the services?
1. Good appearance and behaviour
2. Be able to recognise customer needs
3. Provide discounts at customers' request
4. Identify customer expectations

1 Answer

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Correct Answer - Option 3 : Provide discounts at customers' request

The correct answer is to provide discounts at customers' request.

  • The retailer is the direct link with the customers. The customers can purchase from the retailers directly and in return for the amount of money spent by them, they also expect some services. The retailers on the other hand are ready to pay for the services because it helps in the creation of a long-term relationship with the customers. Generally, the services that the retailers are ready to provide are:
    • Retailers are expected to understand the needs and demands of the customers. They should be able to decode the needs by looking at the purchase history and kinds of goods bought.
    • Retailers rea expected to provide for any additional services like installation of a product or unboxing of a product.
    • Retailers are expected to behave in a manner that encourages the customer to increase their purchase. They should not be rude or indecent in behavior.
    • Retailers rea expected to keep up with the stock of goods at all times, so that the customers do not face any issue of a product non-availability.
    • Retailers are expected to provide free home delivery services to its loyal and regular customers. It is also expected to provide after-sales services.

From, the above discussion it can be observed that retailers are not expected to provide any discounts or additional benefits to the customers at their request. Hence, the correct answer is Option 3.

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