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The nation-wise breastfeeding programme “MAA” has been launched by which Union Ministry?
1. Ministry of Tribal Affairs
2. Ministry of Health and Family Welfare
3. Ministry of Women and Child Development
4. Ministry of AYUSH
5. None of the above/More than one of the above

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Correct Answer - Option 2 : Ministry of Health and Family Welfare

The correct answer is Ministry of Health and Family Welfare.

  • It is a nationwide program that attempts to bring focus on the promotion of breastfeeding.

  • This program is working under the Ministry of Health and Family Welfare.
  • The program is known as ‘MAA’ to signify the support a lactating mother requires from family members and health facilities to breastfeed successfully.
  • This is a nationwide program of the Ministry of Health and Family Welfare in an attempt to bring undiluted focus on the promotion of breastfeeding and provision of counseling services for supporting breastfeeding through health systems. 
  • Medical officers and staff nurses working in the labor room should ensure that immediately after birth, the child should start breastfeeding within the labor room by placing the baby on the mother's chest.
  • The newborn should be shifted from the labor room to the ward only after getting the mother's first milk.
  • It also protects the infant from the risk of pneumonia, diarrhea, and malnutrition.
  • MAA stands for Mothers’ Absolute Affection. 
  • The objective of MAA Scheme is as follows:-
    • Build an enabling environment for breastfeeding through awareness generation activities, targeting pregnant and lactating mothers, family members, and society in order to promote optimal breastfeeding practices. Breastfeeding to be positioned as an important intervention for child survival and development.
    • To incentivize and recognize those health facilities that show high rates of breastfeeding along with processes in place for lactation management.
    • Reinforce lactation support services at public health facilities through trained healthcare providers and through skilled community health workers.

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