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A group effort of generating alternative ideas that can help a manager solve a problem is called
1. The Delphi technique
2. Out of the box thinking
3. The nominal group technique
4. Brainstorming

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Correct Answer - Option 4 : Brainstorming

The correct answer is Brainstorming

  • Brainstorming involves a group of people (usually 5-10) sitting around a table and generating ideas for solving problems in the form of free association.
  • It helps in generating varieties of ideas and solutions.
  • These ideas are written on a blackboard so that everyone can see them.
  • After that, these ideas are analyzed and unpractical solutions are removed.
  • No idea is criticized no matter how absurd it sounds.
  • After discussion. ideas are evaluated.

  • Pros of Brainstorming:
    • It encourages free-wheeling.
    • In this, one idea leads to the generation of other ideas.
    • This technique will generate the best idea and a unique solution.
  • Cons of Brainstorming:
    • It is a time-consuming process.
    • It is effective only when the problem is comparatively specific and simple to be defined. 

  • Decision-making deals with choosing from many alternatives courses of action.
    • The best decision brings prosperity and profitability to the company.
    • Making wrong decisions can lead to many future losses.
    • One must look into the positive and negative aspects while making decisions
    • Techniques of Decision Making:
      • Brainstorming
      • Delphi Technique
      • Nominal Group Technique
      • Fishbowling
      • Didactic Interaction

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