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Find out an odd activity from the following process of decision making proposed by Simon?
1. Intelligence activity
2. Design activity
3. Choice activity
4. Identification activity

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Correct Answer - Option 4 : Identification activity

The correct answer is the Identification activity.

  • According to Simon, an organization is a structure of decision-makers.
  • The decisions are made at all levels of the organization.
  • The decisions made are based on a number of assumptions.
  • According to him, there are three stages of Decision Making Process:
    • Intelligence Activity:
      • In this stage, the executive tries to understand the organizational environment.
      • He understands and identifies the condition which needs decision-making.
    • Design Activity:
      • This stage deals with identifying, developing, and analyzing all possible alternatives.
    • Choice Activity:
      • The last stage is to choose the best alternative.
  • Simon says that these stages are simple in appearance, but are more complex in the practical world.
  • Each phase involves all three phases in itself.

  • Simon's view on Decision Making:
    • He states that decision-making is a process of drawing conclusions from assumptions.
    • He said that decision-making is the core of administrative action.
    • He disapproved policy-administration dichotomy and proposed fact-value dichotomy.
      • ​He states that the science of administration should be based on factual assumptions of decision-making.
      • It should be based on systematic, empirical investigation, analysis, inductive, and descriptive methods.

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