Question

Which of the following companies had started a rural marketing network called e-Choupal?
1. ITC
2. Dabur
3. Proctor and Gamble
4. Reliance

Answer 1

Correct Answer - Option 1 : ITC

The correct answer is ITC

• The ITC had started a rural marketing network called e-Choupal.

• e-Choupal is an India-based business initiative by ITC Limited that provides Internet access to rural farmers.
• The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers.
• e-Choupal is launched in June 2000 and already become the largest initiative among all Internet-based interventions in rural India.
• Currently, the 'e-Choupal' website provides information to farmers across the states of Madhya Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh, and Tamil Nadu.

• ITC was incorporated in the year 1910 and originally called Imperial Tobacco Company of India Ltd.
• Later, in 1970, it was rechristened to Indian Tobacco Company Ltd and in 1974, to ITC Ltd.
• ITC started its Agri-Business division in 1990.
• It was set up to leverage its agri-sourcing competency and also to support the export of agricultural commodities.