Question

Who among the following Indian celebrities has RBI roped in for the customer awareness campaign to prevent gullible account holders from being duped by fraudsters? (Sep)
1. Kangana Ranaut
2. Anushka Sharma
3. Amitabh Bachchan
4. Shahrukh Khan
5. Virat Kohli

Answer 1

Correct Answer - Option 3 : Amitabh Bachchan

The correct answer is Amitabh Bachchan.

• RBI has roped in Amitabh Bachchan for the customer awareness campaign to prevent gullible account holders from being duped by fraudsters.
• RBI also launched a safety campaign advising people to remain healthy and safe by not going to bank branches as the whole country was put under lockdown to help contain the spread of coronavirus infections. 
• Amitabh Bachchan promoted digital banking during the lockdown period urging people to adopt digital payment and be safe.

• The RBI keeps on informing about dos and don'ts that have to be followed by customers to transact safely and securely as part of the public awareness initiative.
• The RBI has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach.
• The RBI has beaten US Federal Reserve and European Central Bank on Twitter by emerging as the most popular central bank on the microblogging site, although with less monetary firepower.
• RBI's Twitter handle has 9.66 lakh followers while the world's most powerful central bank US Federal Reserve has only about 6.64 lakh followers and the Frankfurt-headquartered European Central Bank, the second most powerful monetary authority in the world, has 5.81 lakh followers.