Correct Answer - Option 2 : Rs. 5390

**Given****∶**

Selling price = Rs. 4312

Loss = 12%

**Formula used****∶**

CP = SP × 100/(100 – L%)

SP = CP × (100 + P%)/100

CP → Cost price, SP → Selling price, P → Profit and L → Loss

**Calculation****∶**

CP = 4312 × 100/(100 – 12)

⇒ CP = 4900

New SP will be 4900 × (100 + 10)/100.

⇒ New SP = 4900 × 11/10

⇒ New SP = 5390

**∴ He should sell an article at Rs. 5390 to gain 10%**