Question

What is the emphasis of customer services in relationship marketing?
1. Low emphasis
2. Low concern
3. Layered approach
4. High emphasis

Answer 1

Correct Answer - Option 4 : High emphasis

High emphasis is given to customer services in relationship marketing.

Relationship marketing:

• It is a form of marketing that uses the techniques of direct response marketing for the purpose of retaining old customers and creating new ones. 
• It differentiates from other forms of marketing in that it recognizes the long-term value of customer relationships and extends communication beyond untimely advertising and sales promotional messages. 
• With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers. It is not limited to a mere collection of data and storage of information.
• Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development. A lot of emphasis is given to the customer's satisfaction and their completion of demands.