Question

The development of direct marketing is an important feature of:
1. traditional marketing
2. the barter system
3. modern marketing
4. rudimentary marketing

Answer 1

Correct Answer - Option 3 : modern marketing

The correct answer is a modern marketing

• Direct marketing enables an enterprise to directly identify, isolate and communicate with well-defined target markets.
• Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media.
• Unlike traditional/rudimentary public relations campaigns pushed out through a third party such as media publications or mass media, direct marketing campaigns operate independently to directly communicate with target audiences. 
• Mail, email, social media, and texting campaigns are among the delivery systems used.
• Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth.