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Transactional marketing does NOT contain a:
1. simple understanding of market
2. way to laying off employees
3. strategic long-term perspective
4. short-term perspective

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Correct Answer - Option 3 : strategic long-term perspective

Transactional marketing does NOT contain a strategic long-term perspective.

Transactional marketing:

  • It is a push strategy because products are pushed towards the customers in transactional marketing rather than attracting customers towards it.
  • Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
  • Most companies essentially practice this technique in their initial stages to capture a large audience.
  • Since the objective of transactional marketing is not on building long-term customer relations, only short-term benefits are achieved.
  • The objective of transactional marketing is to maximize sales as much as possible. 

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