Question

Developing brand and enhancing marketing is emphasized by
1. Theory of System Analysis
2. Signal Theory
3. Theory of Rational Choice
4. Human Capital Theory

Answer 1

Correct Answer - Option 2 : Signal Theory

System analysis: 

• It is conducted for the purpose of studying a system or its parts in order to identify its objectives.
• It is a problem-solving technique that improves the system and ensures that all the components of the system work efficiently to accomplish their purpose.
• Analysis specifies what the system should do.

Systems theory: 

• It is the interdisciplinary study of systems.
• A system is made of interrelated and correlated with the parts.
• Every system is bounded by space and time, influenced by its environment, defined by its structure and purpose, and expressed through its functioning.
• System analysis is conducted for the purpose of studying a system or its parts in order to identify its objectives.
• It is a problem-solving technique that improves the system and ensures that all the components of the system work efficiently to accomplish their purpose. 

Signal Theory: 

• It is a brand development, marketing, and design theory that emphasizes that value for brands can be created through a systematic understanding of human behavior. 
• Signal theory is useful for describing behavior when two parties (individuals or organizations) have access to different information.
• Typically, one party, the sender, must choose whether and how to communicate (or signal) that information, and the other party, the receiver, must choose how to interpret the signal.

Rational choice theory: 

• It can apply to a variety of areas, including economics, psychology, and philosophy.
• This theory states that individuals use their self-interests to make choices that will provide them with the greatest benefit.
• People weigh their options and make the choice they think will serve them best

Human capital theory: 

• It emphasises how education increases the productivity and efficiency of workers by increasing the level of cognitive stock of economically productive human capability, which is a product of innate abilities and investment in human beings.

Hence, Developing brand and enhancing marketing is emphasized by signal theory.