Use app×
Join Bloom Tuition
One on One Online Tuition
JEE MAIN 2025 Foundation Course
NEET 2025 Foundation Course
CLASS 12 FOUNDATION COURSE
CLASS 10 FOUNDATION COURSE
CLASS 9 FOUNDATION COURSE
CLASS 8 FOUNDATION COURSE
0 votes
732 views
in Computer by (71.2k points)

Television and outdoor mediums are so popular among masses. Differentiate between them.

1 Answer

+1 vote
by (76.3k points)
selected by
 
Best answer

Television has an important aspect in our lives. It is an audiovisual media which delivers impactful message. Now we have many 24 hour news and current affairs channel among others which reach almost 30 million Indian households.

• Wide coverage deep creative impact.

• High prestige, favourable flexibility.

• Rather high initial cost, limited viewer attention.

• Fleeting message requires frequent repetitions.

Outdoor media or OOH (out of home): One of the oldest methods of communication—it is actually a pre-print media. In its modern form, there are posters, hoardings, kiosks, banners, neon signs, and skywriting.

Outdoor advertising is designed to catch the eye and not to be read in detail. Repetition and reminders are its tremendous forces. OoH is a highly important contribution to many advertising campaigns.

• Length of message is restricted as the audience is on the move, and will not deliberately stop to see the advertisement.

• Competitive products are often found in close proximity.

• Not possible to pre-select a limited group of the public.

Welcome to Sarthaks eConnect: A unique platform where students can interact with teachers/experts/students to get solutions to their queries. Students (upto class 10+2) preparing for All Government Exams, CBSE Board Exam, ICSE Board Exam, State Board Exam, JEE (Mains+Advance) and NEET can ask questions from any subject and get quick answers by subject teachers/ experts/mentors/students.

Categories

...