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What are the reasons for the amazing growth in Indian language newspapers?

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  • Rise in the number of literate people who are migrating to cities. 
  • The needs of the readers in the small towns and villages are different from that of the cities and Indian language newspaper cater to their needs by adopting advanced use of printing technologies. 
  • Provides supplements, pull out literary booklets. 
  • Consumer contact programmes e.g. by Dainik Bhasker group. 
  • Door to door surveys and research.

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