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Discuss the impact of globalisation on culture.

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Impact of Globalization on culture- 

  • Globalisation of culture refers to mixing of the global with the local. Foreign firms use this globalization to deal with local traditions to enhance their marketability. 
  • Cultural consumption (arts, food, fashion, music, tourism) shapes the growth of the cities to a large extent. 
  • Corporate culture increases productivity and competitiveness through the creation of a unique organizational culture involving all the members of firm. 
  • Threat to indigenous craft and literary traditions.
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