Factors that influence pro-social behaviour are:
a. inborn, natural tendency in human beings to help other members of their own species. This inborn tendency facilitates survival of the species.
b. influenced by learning. Family that emphasises helping as a value, and praises helpfulness, and showing more pro- social behaviour
c. Cultural factors influence pro-social behaviour. Some cultures actively encourage people to help the needy and distressed.
d. expressed when the situation activates certain social norms that require helping others. Norm of social responsibility ; norm of reciprocity ; norm of equity .
e. affected by the expected reactions of the person who is being helped.
f. more likely to be shown by individuals who have a high level of empathy, that is, the capacity to feel the distress of the person who is to be helped.
