Amish has the habit of reading newspaper on a daily basis. The latest headlines caught his attention. The headlines read as follows’ “Government plans to offer subsidy to manufacturers of solar panels”. He had also heard from his friend that individual house owners are preferring to install solar panels to save electricity. He started to make connections that led him to a business idea of establishing a small scale industry manufacturing solar panels. Identify and explain this way of identification by Amish which has helped him to understand the market and produce goods accordingly.