Question

Kapish an unemployed graduate got training for automobile repairing and allied services under PMKVY (Pradhan Mantri Kaushal Vikas Yojana) for skill development. He is planning to start a digital workshop for which he needs Rs.25 lacs. Though through MUDRA (Micro Units Development and Refinance Agency) he is able to get a loan of Rs.10 lacs but still he is falling short of Rs.15 lacs. He wants to pitch in his idea to potential investors through his business plan. Explain the different formats in which he can present his business plan for his start-up.

Answer 1

It is common, especially for start-ups, to have four formats as follows for the same business plan. 

(i) Elevator pitch: It is a three minute summary of the business plan's executive summary. This is often used as a teaser to awaken the interest of potential funders, customers, or strategic partners. 

(ii) A pitch deck with oral narrative : A hopeful, entertaining slide show and oral narrative that is meant to trigger discussion and interest of potential investors in reading the written presentation, i.e. the executive summary and a few key graphs showing financial trends and key decision making benchmark. 

(iii) A written presentation for external stakeholders: A detailed, well written, and pleasingly formatted plan targeted at external stakeholders. 

(iv) An internal operational plan: A detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.