Karnataka has brought marked changes in its marketing strategy. It has understood correctly the rapidly changing demographics of India. Now the needs of foreign tourists and those of our domestic ones are not quite different. The state’s glamorous ‘Golden Chariot’ Tourist train primarily designed for foreign tourists, now offers a shorter ‘Jewel of the South’ tour for upper-middle class Indian tourists. Even the states have started luxury class, ‘Jungle Lodges and Resorts’. They have started tapping the growing ranks of junior executives. All steps have broadened the base of Karnataka’s domestic tourism.
