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ago in Business Studies by (24 points)
the first step in the market segmentation process is to


a). position offer in the market

b) target the market

c) segment the market

d) define the market

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2 Answers

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ago by (110 points)

Option (b) target the market

The marketers must be very clear about who all should be included in a common segment. Make sure the individuals have something in common. A male and a female can’t be included in one segment as they have different needs and expectations.

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ago by (160 points)

Option:-(b)target the market


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