Question

the first step in the market segmentation process is to

a). position offer in the market

b) target the market

c) segment the market

d) define the market

Answer 1

Option (b) target the market

The marketers must be very clear about who all should be included in a common segment. Make sure the individuals have something in common. A male and a female can’t be included in one segment as they have different needs and expectations.

Answer 2

Option:-(b)target the market