The consumer movement was the result of the extreme dissatisfaction of the consumers who were being befooled by the unfair practices of the sellers. It was felt necessary to stop their exploitation in the marketplace. It took many years to organize consumers, but once the task was done malpractices were brought to a halt. The values associated with this movement are:
(i) The consumer movement became a success in India because it was highly well-organised. It symbolises team work.
(ii) Awareness amongst people were created. It was made everyone’s responsibility to be careful while buying a commodity or service.
(iii) It was felt necessary to protect and promote the interests of consumers against unethical and unfair trade practices.
