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Explain the law of demand and state its assumptions.

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Law of demand:

  • The principle that explains the relationship between price and demand for a good, assuming the effect of all other determinants as constant is called the ‘Law of Demand’.
  • This law was given by Prof. Alfred Marshall As per him “When other factors influencing demand remain unchanged, if price of a good falls, its demand expands and if price of a good rises, its demand contracts.”
  • Thus, the law expresses an inverse relationship between price and demand.
  • In this law, ‘price’ is the cause variable and demand is the effect variable.

Assumptions of law of demand:

  • Tastes and preferences of the consumer remain unchanged.
  • Income of consumer remains unchanged.
  • Price of substitute and complementary goods remain unchanged.
  • Consumers do not make anticipation regarding future prices.
  • Size of population remains the same.

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