Examples of misleading advertisements to fool/exploit consumers:
1. Buy one get one offer: In such offer, the second product is not free, it is given only when the first product is purchased.
2. Hidden charges: The consumer may not be aware about some charges while buying the service, because those are not mentioned initially. For example, administrative charges in hospital when a patient is admitted are rarely known, the sim card may be free, but there might be charges for its activation, the price mentioned on menu card of restaurant do not show taxes that will be charged, etc.
3. Going out of the way to generate business: The products such as clothes may be priced more than their original price and then discount may be offered to lure the consumers.
4. Changing the weight: At times, the malls and large stores display discounted price of products (such as ketchup, jam, etc.) but in fact they sell less weight. For example, the store may advertise as 1kg ketchup just for Rs. 130, but in fact the packet may contain only 950 gm ketchup.